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February 2021

LJ & Friends – Dress for Success Volunteer Evening

By LJ Blog No Comments

Last night, on behalf of my clothing brand LJChaplin – The Label along with my giving girlfriends, we supported local charity Dress for Success Perth in sorting, merchandising and pricing donated garments ahead of their sales event this weekend.

Not only did we donate our time, we also made a modest financial contribution to place a female who has fallen on hard times to complete their programme and assist in returning to the workforce.

Rae and the volunteer team on the night were wonderful to work with, made it fun and relaxing whilst providing an opportunity for us to assistance them. I am proud of my friends for being so generous with their time and I am proud of myself for leveraging my brand to do good will for others.

Dress for Success Perth is an affiliate of the global charity that provides work-appropriate attire, mentoring support and career development tools to help empower women in Western Australia  to move forward and achieve self sufficiency through gainful employment. They provide support to women in Western Australia who need our support, not just to look the part for a job interview but to gain the confidence that comes from having the necessary career skills.

The team are needing new clothing racks if you are able to help out or you would like to volunteer, please feel welcome to email me via the Contact Us page.

Love LJ xx

Hello from Lauren!

By LJ Blog No Comments

Hi! My name is Lauren and this is my first official blog post on behalf of my clothing label – LJ Chaplin.

I thought blogging would be a great way to share bits and pieces about my brand and also for you to get to know me a little better as the designer. Don’t let the word designer fool you though, I love being creative but what I truly love most is the ownership of my brand, I have found my journey thus far truly rewarding as I have curated something from the ground up. I wish I could be as creative like people such as Alexander McQueen, Jean Paul Gaultier or Vivienne Westwood but what really makes me tick is bringing all the pieces together, a bit like a puzzle.

To get to know me and my brand, here are 5 things you may not know about me:

  1. I am based in Perth, Western Australia and all my designs are 100% made right here in Perth. The fabric is source from Melbourne but everything else is W to the A.
  2. This is not my only job. I’ve actually been working in the Golf Industry (not what you would expect, I know!) for over 10 years in Sales, Marketing and Communications.
  3. I have had no formal training in fashion design. This is true, I have been learning as I go along, and I am fortunate to have a wonderful team of pattern makers that guide me in the right direction.
  4. My favourite designer is Victoria Beckham. Not just because she was my favourite Spice Girl (between Posh and Sporty), I just love that she just started designing what she liked to wear and allowed herself to evolve from there to build her brand empire.
  5. I love wearing work clothes! This is what stemmed my desire for design as I couldn’t always find the perfect ‘work dress’ to take me from the Boardroom to the after 5pm. I always feel my best and ready to tackle any challenges that come my way when I am wearing my LJ dress.

I am looking forward to sharing more about myself, the brand plus my interests outside of fashion, namely work-life, fitness and real estate. If there is anything you would like me to blog about, please do not hesitate to connect, I would love to hear from you!

Love LJ xx