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Hello from Lauren!

By February 5, 2021LJ Blog

Hi! My name is Lauren and this is my first official blog post on behalf of my clothing label – LJ Chaplin.

I thought blogging would be a great way to share bits and pieces about my brand and also for you to get to know me a little better as the designer. Don’t let the word designer fool you though, I love being creative but what I truly love most is the ownership of my brand, I have found my journey thus far truly rewarding as I have curated something from the ground up. I wish I could be as creative like people such as Alexander McQueen, Jean Paul Gaultier or Vivienne Westwood but what really makes me tick is bringing all the pieces together, a bit like a puzzle.

To get to know me and my brand, here are 5 things you may not know about me:

  1. I am based in Perth, Western Australia and all my designs are 100% made right here in Perth. The fabric is source from Melbourne but everything else is W to the A.
  2. This is not my only job. I’ve actually been working in the Golf Industry (not what you would expect, I know!) for over 10 years in Sales, Marketing and Communications.
  3. I have had no formal training in fashion design. This is true, I have been learning as I go along, and I am fortunate to have a wonderful team of pattern makers that guide me in the right direction.
  4. My favourite designer is Victoria Beckham. Not just because she was my favourite Spice Girl (between Posh and Sporty), I just love that she just started designing what she liked to wear and allowed herself to evolve from there to build her brand empire.
  5. I love wearing work clothes! This is what stemmed my desire for design as I couldn’t always find the perfect ‘work dress’ to take me from the Boardroom to the after 5pm. I always feel my best and ready to tackle any challenges that come my way when I am wearing my LJ dress.

I am looking forward to sharing more about myself, the brand plus my interests outside of fashion, namely work-life, fitness and real estate. If there is anything you would like me to blog about, please do not hesitate to connect, I would love to hear from you!

Love LJ xx

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